Why crypto is here to stay.

Formerly, the U.S Dollar was backed by the gold standard, which officially ended in 1971. Thus after 1971, the currency was no longer backed by a commodity. Rather, the U.S dollar is now backed entirely by one’s faith and trust in the Federal Reserve and the U.S Government. Indeed, in the past year, the Federal Reserve has printed unprecedented amounts of the U.S Dollar as a response to the economy suffered by the global pandemic. What this means is that there is a growing demand and significance for asset-backed cryptocurrency due to fiat currencies being predominantly inflationary.

Whereas asset-backed cryptocurrencies are blockchain-based units of value that are tied to tangible real-world assets and commodities that can help to combat the rising costs of inflation.
With digital payment technologies forcing banks to evolve, many banks have started to support cryptocurrency. Notably, in March, U.S. bank giant Morgan Stanley was the first major U.S bank to announce its wealth management clients access to bitcoin funds.

James Gorman, Morgan Stanley CEO, stated, “[cryptocurrencies] aren’t going away and the blockchain technology supporting [them] is obviously very real and powerful.”

Major banks have even started to invest in cryptocurrency and blockchain companies, with the blockchain Ripple landing financial backing from London-based financial giant Standard Chartered.

Circularr is a blockchain ecosystem that focuses on the incubation and development of sustainable crypto assets. Launching the first sustainable crypto asset backed by sustainable commodities. The first asset ($CIRP) is backed by plastic recycling and the value of rPET plastic. This solution will power traceability and work to commoditise the value of recycled plastic and other sustainable assets.

What is particularly significant about the Circularr ecosystem is that our assets are designed around utility and use case, backed by real-world assets, that make a difference by encouraging plastic recycling.

Find out more about the Circularr ecosystem at

?? Bad news for Single-Use Plastic and Greenwashing. Good news for the planet.

Due to this extreme overproduction, the toxic legacy of virgin plastics is sadly irreversible. But this doesn’t have to continue, and the latest global and national agreements to tackle this issue offer hope.

Last month, during the biennial U.N. Environment Assembly in Nairobi, world leaders agreed to to create a treaty tackling plastic waste by the end of 2024.

This progress is being hailed as “historic.”

“This is the most significant environmental multilateral deal since the Paris accord,” said Inger Andersen, executive director of the UN Environment Program. “It is an insurance policy for this generation and future ones, so they may live with plastic and not be doomed by it.”

As well as this, the UK’s Competition and Markets Authority (CMA) has called on the Government to do more to prevent greenwashing and is encouraging businesses to collaborate on environmental projects.

The Code provides consumer-facing businesses with recommendations on avoiding greenwashing and businesses who flout the Code will see the CMA considering whether they are infringing on UK consumer protection law.

The CMA is recommending that the Government introduce legislative definitions for some of the sustainability terms that are most commonly used on products and packaging – but which consumers find the most confusing. Such terms include ‘carbon-neutral’, ‘recycled’, ‘recyclable’, ‘biodegradable’ and ‘compostable’.

“Consistent” information, the CMA is arguing, is important to ensure that consumers are properly informed. “Complete and accurate environmental claims are essential for enabling consumers to make sustainable choices, and in turn have a wide impact on sustainability and net-zero goals,” its statement reads.

Circularr was born out of a need to provide transparency and traceability to legitimize sustainability claims and eliminate greenwashing by individuals and organisations. As well as end the need for Single-Use plastic.

We fully track disposal of plastic and ensure that it is entered into a fully circular economy, where consumers can track exactly where their recycling ends up.

Get in touch to learn how we can work with you and your company to help put an end to plastic pollution and manage any plastic responsibly.